PIA, a highly successful sports consulting firm from Sydney, Australia, approached us to create a unique marketing tool: animated presentations with voiceovers. These animations would serve a dual purpose - website content and business development material. Recognizing the complexity of performance improvement concepts, we focused on crafting clear and easy-to-understand narratives. Scriptwriting and animation embraced simplicity while adhering to PIA's brand colors. Understanding that their target audience lacked expertise in performance optimization, we employed a basic writing style. Through open-ended questionnaires, we gathered information from PIA to refine, conceptualize, and write an engaging script. The final product featured Kinetic Typography and 2D motion graphics, with custom illustrations colored to match PIA's branding. Pops of red added visual interest and kept the audience engaged.