One of our clients—an ambitious founder of a medical device startup—recently told us, “Investors will understand the science. I just need to show them the market potential.” That’s when we knew this pitch deck was going to be a problem. Because here’s the thing: No matter how groundbreaking your device is, if you don’t tell the right story, your audience won’t care.
As a presentation design agency, we’ve worked with startups and companies across industries, and every time we step into the world of medical devices, we see the same mistakes. Overloaded slides. Dense, jargon-filled explanations. A focus on technical details that investors don’t have the patience (or the expertise) to fully grasp. This blog is inspired by those real client conversations, and in it, we’re going to break down how to craft a medical device pitch deck that investors will actually pay attention to. Because if they don’t pay attention, they won’t write the check.
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How to Make a Medical Device Pitch Deck
1. Stop Thinking Like a Scientist, Start Thinking Like a Storyteller
You might be deeply passionate about your device’s science, but your pitch deck isn’t a research paper. Investors don’t fund science; they fund businesses. And businesses need stories.
Your pitch should follow a simple narrative arc:
The Problem: Start with a gripping reality check. What is the pressing medical issue your device solves? Who suffers from it, and what are the consequences of inaction? Use statistics, but don’t just throw numbers—make them feel real.
The Current Solutions (and Why They’re Failing): This is where you expose inefficiencies in existing treatments or devices. Are they too expensive? Too invasive? Too slow?
Your Solution: Now, introduce your medical device. Keep it simple. One or two sentences. If it takes you five minutes to explain what your device does, you’ve already lost the room.
How It Works (Without the PhD-Level Detail): You don’t need to explain microfluidics or biocompatibility in excruciating detail. Use an analogy, a simple diagram, or a side-by-side comparison to help investors grasp the core innovation quickly.
Market Opportunity: Investors want to know if this is worth their time. Show them the numbers—how big is the market? Who will buy this, and why?
Traction & Business Model: If you have clinical trials, FDA progress, partnerships, or early sales, highlight them. Show how you plan to make money. If this part is weak, investors will tune out.
The Ask: Be clear about what you need and what investors get in return. “We’re raising $5 million to finalize FDA clearance and begin commercialization.” No vague, wishy-washy requests.
2. Strip Away the Complexity (Yes, Even If You Think It’s Necessary)
One of the biggest problems with medical device pitch decks? They are written as if the audience is a panel of biomedical engineers. But most investors are not scientists. They’re businesspeople.
If your slides are packed with long-winded scientific explanations, complex graphs, and data-dense tables, you’re making your audience work too hard. And guess what? They won’t.
What to do instead:
Use simple, conversational language. If you can’t explain your device in a way that a smart 12-year-old could understand, rewrite it.
Replace text-heavy slides with visual storytelling. Show how your device works in three clear steps instead of a paragraph full of jargon.
Cut unnecessary details. Investors don’t need to know about every regulatory hurdle—just where you stand in the approval process.
3. Don’t Just Sell the Device, Sell the Business Model
A revolutionary device is not enough. Investors don’t just care about what you’re building; they care about whether you can turn it into a business that scales.
Who pays for this device? Hospitals? Insurance companies? Consumers? If reimbursement is involved, you need to address it upfront.
What’s the adoption strategy? If your device requires a major shift in how doctors or hospitals operate, that’s a red flag. Make sure you explain how adoption will be smooth and fast.
What are the margins? If it costs $5,000 to manufacture and you sell it for $6,000, that’s not impressive. Be ready to discuss production costs, pricing strategy, and profit potential.
Is there a clear path to growth? Investors don’t just want a profitable business; they want a scalable one. How will you expand into new markets? Are there future applications of your technology?
4. Data is Important, But the Right Data is Crucial
This is where many medical device founders go wrong. They either drown investors in raw clinical data or present meaningless vanity metrics.
What investors care about:
Clinical Validation (But Keep It Simple): If you have successful trials, highlight the key takeaway. “In a study of 200 patients, our device reduced complications by 40%.” That’s clear, direct, and impressive.
Market Demand Signals: Letters of intent from hospitals, pre-orders, partnerships—anything that shows that the industry wants what you’re building.
Regulatory Progress: Are you FDA-cleared? In the approval pipeline? CE-marked? Investors need to know how far you are from commercialization.
5. Design Can Make or Break Your Pitch
Yes, even in the highly technical world of medical devices, design matters. A cluttered, visually unappealing deck makes you look amateurish. A sleek, well-structured deck builds trust.
Here’s what great pitch deck design looks like:
Minimal text, more visuals. Show, don’t tell. Use images, diagrams, and short, punchy statements.
Consistent formatting. Investors don’t want to squint at messy, inconsistent slides. Use a clean layout, clear typography, and a professional color scheme.
Emphasized key takeaways. Investors skim. Make sure they can grasp the main point of each slide in 5 seconds. Use bold fonts, callout boxes, or simple infographics to highlight the most important details.
Why Hire Us to Build your Presentation?
If you're reading this, you're probably working on a presentation right now. You could do it all yourself. But the reality is - that’s not going to give you the high-impact presentation you need. It’s a lot of guesswork, a lot of trial and error. And at the end of the day, you’ll be left with a presentation that’s “good enough,” not one that gets results. On the other hand, we’ve spent years crafting thousands of presentations, mastering both storytelling and design. Let us handle this for you, so you can focus on what you do best.
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Just click on the "Start a Project" button on our website, calculate the price, make payment, and we'll take it from there.
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