Client: “Hello, we need a pitch deck for our upcoming efforts”
Me: “Absolutely, I’d be happy to assist you with that. Can you provide me with more details about the investors you’ll be pitching to?”
Client: “Oh, no, we don’t mean for the investors. We actually need a pitch deck for our sales team.”
Me: “Okay, I think you mean a sales deck. I know why this can be confusing because the term “pitch” is commonly used in sales as well. As a presentation design agency, we refer to this presentation as a sales deck”.
During my discovery calls with clients, this confusing conversation is more common than you think.
Hence, I decided to write an article on “Pitch Deck vs Sales Deck” to address this confusion once & for all. If you’ve come to this article because you’re looking for an answer, you’re in the right place.
Pitch Deck Vs Sales Deck [Know the Difference]
1. Target Audience: Who's in the Hot Seat?
When it comes to the target audiences, pitch decks, and sales decks are playing in entirely different ballparks.
Pitch Deck: The Investor Whisperer
Imagine you're Elon Musk back in 2003, trying to convince investors that electric cars are the future. Your pitch deck is your secret weapon, designed to make venture capitalists' eyes light up with dollar signs. It's all about painting a picture of massive market potential and returns that'll make their spreadsheets sing.
Example: Tesla's early pitch deck likely highlighted the growing concern over climate change, the untapped market for high-performance electric vehicles, and projections showing how Tesla could dominate this emerging sector.
Sales Deck: The Customer Charmer
Now, fast forward to today. You're a Tesla salesperson trying to convince a family to buy their first electric car. Your sales deck isn't about market size or ROI - it's about how this car will make their lives awesome. It's packed with features, benefits, and that new car smell (metaphorically speaking, of course).
Example: A Tesla sales deck might showcase the car's impressive range, the money saved on gas, the cool factor of Autopilot, and how easy it is to charge at home or on the road.
2. Narrative Structures: Telling Tales That Sell
The story you tell can make or break your presentation. Pitch decks and sales decks each have their own unique narrative arcs.
Pitch Deck: The Visionary's Saga
A pitch deck tells the story of a future yet to be realized. It's a hero's journey, with your company as the protagonist ready to conquer a problem and emerge victorious (and profitable).
Example: Airbnb's original pitch deck started with the problem (expensive hotels, lack of unique travel experiences), introduced their solution (stay in someone's home), and painted a picture of a world where anyone could belong anywhere.
Sales Deck: The Customer's Quest
A sales deck, on the other hand, is all about the customer's journey. It's a "choose your own adventure" story where all paths lead to your product as the perfect solution.
Example: A Salesforce sales deck might walk through a day in the life of a sales manager, highlighting pain points like lost leads and miscommunication, then showing how Salesforce swoops in to save the day with its CRM superpowers.
3. Visuals: A Feast for the Eyes
They say a picture is worth a thousand words. In the world of decks, it might be worth a million dollars (or a big sale).
Pitch Deck: The Data Dazzler
Pitch decks are like a financial fortune teller's crystal ball. They're packed with charts, graphs, and numbers that paint a picture of future success.
Example: Think of a graph showing the hockey stick growth of smartphone adoption for a mobile app pitch, or a pie chart illustrating the massive untapped market for a new product.
Sales Deck: The Solution Showcase
Sales decks are more like a virtual product runway. They're full of sleek product shots, before-and-after comparisons, and screenshots that make your solution look irresistible.
Example: A Zoom sales deck might include screenshots of crystal-clear video calls, interactive demonstrations of screen-sharing features, and images of happy teams collaborating remotely.
4. Call to Action: Sealing the Deal
Every great presentation ends with a bang - a call to action that gets your audience to, well, take action.
Pitch Deck: The Investment Invitation
The climax of a pitch deck is all about getting investors to open their wallets. It's the business equivalent of "Will you marry me?"
Example: "We're raising $5 million in Series A funding to scale our operations and capture 15% of the market within 18 months. Are you ready to be part of the next big thing?"
Sales Deck: The Value Proposition
A sales deck wraps up by making an offer so good, they can't refuse. It's less "Will you marry me?" and more "Want to go on a date?"
Example: "Sign up for our 30-day free trial today and see how our software can boost your team's productivity by 30%. No credit card required!"
5. Length: The Long and Short of It
When it comes to deck length, size does matter - but differently for each type.
Pitch Deck: The Sprint
Pitch decks are the sprinters. They're lean, mean, and get to the point faster than you can say "unicorn startup."
Example: The legendary "10/20/30 Rule" by Guy Kawasaki suggests 10 slides, 20 minutes, and no font smaller than 30 points. Short, sweet, and to the point.
Sales Deck: The Marathon
Sales decks have more room to stretch their legs. They're in it for the long haul, ready to answer every question and overcome any objection.
Example: A complex B2B software solution might require a 30-40 slide deck to cover all features, integration possibilities, pricing tiers, and customer support options.
Example of a Pitch Deck: Pitch Deck Case Study
Example of a Sales Deck: Sales Deck Case Study
Work with us
We specialize in both pitch decks and sales decks. Whether you need a captivating pitch deck to impress investors or a compelling sales deck to engage your prospects, our team has the expertise to deliver exceptional results. Feel free to reach out to us through the contact section of our website.
Check out our Presentation Design Services.
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